Dual Pricing: Is it the right fit for your business?

Dual pricing is a pricing strategy that involves charging different prices for the same product or service, depending on how the customer pays. For example, a business might charge a higher price for a product if it is purchased with a credit card, and a lower price if it is paid for with cash.

There are several benefits to Dual Pricing, including:

• Increased revenue: Dual pricing can help businesses to increase their revenue by charging different prices to different customers. For example, a business might charge a higher price for a product to customers who are willing to pay more,
  such as business customers or customers who are in a hurry.
• Reduced credit card processing fees: Credit card processing fees can be a significant expense for businesses. By offering a discount for customers who pay with cash, businesses can reduce their credit card processing fees.
• Improved customer satisfaction: Dual pricing can help to improve customer satisfaction by giving customers more options..
• Increased customer loyalty: Dual pricing can help to increase customer loyalty by giving customers a reason to come back to your business. For example, customers who are used to getting a discount for paying with cash may be more likely to continue doing business with your company even if you raise your prices in the future.

Of course, there are also some potential drawbacks to dual pricing, such as:

• Customer confusion: Some customers may be confused by dual pricing, especially if they are not used to it. It is important to make sure that your customers understand the dual pricing policy before they make a purchase.
• Competition: If your competitors are not using dual pricing, they may be able to undercut your prices and attract more customers.
• Legality: Dual pricing may not be legal in all jurisdictions. It is important to check with your local laws before implementing dual pricing.

Dual Pricing is an exclusive program set up between Atlantic Systems, Inc. and its partners to provide some relief to the merchant. By offering a credit price and a cash price for your items in your store, you will be able to pass those fees on to the customer instead.

With a flat credit card fee and the processor’s ability to deduct those fees from daily batches, you never have to worry about paying large credit card fees at the end of the month.

As a liquor store owner, you’re always looking for ways to stay ahead of the competition. A simple upgrade to your point-of-sale system can make a big difference in setting you apart from other stores and saving money overall. Let us show you how to take your store to the next level and stay ahead of your competition. After all, who doesn’t want to save money?

Still Unsure if it is the right fit for you? Please give us a call with any questions you may have. Our experienced staff will help you understand the benefits and answer any questions you may have about how the dual pricing programs work.

(732) 280-6616, Ext 321.

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